Twitter Not Top Spot for Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (que visual of fail whale parts flying everywhere).

The report surveyed 2,000 U.S. holiday shoppers and, as admitted in the report, more than half of them used Twitter regularly, so the results were naturally a bit skewed. But two stats – sharing that 64% of respondents bought a product because of something they saw on Twitter and 57% use Twitter to determine which stores to visit – gives the impression (skewed or no) that Twitter was great for brands last year, so it follows that it MUST be a great place to advertise your brand THIS holiday season, yes?

Maybe not.

PunchTab