Twitter has finally hired a new chief financial officer.
Ned Segal, who most recently was svp of finance at Intuit and before that spent 16 years at Goldman Sachs, is joining the flock to help CEO Jack Dorsey and the executive team find new revenue for the company that’s struggled in recent quarters to keep up with Wall Street’s demands.
Segal, who starts in August, will free chief operating officer Anthony Noto to finally transition from acting as both COO and CFO, something he’s been doing since late last year. Dorsey announced the news this afternoon in a tweet, which Segal quickly confirmed in a tweet of his own.
While Segal expressed excitement about the role, which Recode pointed out comes with a compensation package worth around $15 million, his history of using the platform is fairly limited. Before today’s two tweets about joining the company, Segal had only tweeted 19 times, putting him among the land of the “lurkers,” people who view Twitter but rarely post anything themselves.
Over the past year, Twitter has sought to drive more engagement (therefore more activity and more ad impressions) on the platform with both existing and new users. During Cannes Lions in June, Twitter launched its latest ad campaign featuring Chance the Rapper, Shaquille O’Neil and other celebrities. It’s also invested heavily in live programming, hosting its first Digital Content NewFronts event this spring.
Segal, who first tweeted in 2014, used his inaugural post to inform his followers that he had been hacked, something that’s relatable to more than just Twitter’s upper ranks.