Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO.
Twitter CEO Jack Dorsey welcomed Berland via Twitter this morning, confirming rumors that the former financial services executive would fill the role. Berland joins the company right as the heads of product, engineering, human resources and Vine all exit.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!
— Jack (@jack) January 26, 2016
Berland added her own announcement right after:
— Leslie Berland (@leslieberland) January 26, 2016
Serving as American Express' evp of digital partnerships and development, Berland oversaw advertising, media, sponsorship, content, branding and digital sponsorships for the financial brand.
Berland has experience building partnerships with tech companies such as Apple, Uber, Twitter, Foursquare and Google. Before joining AmEx in 2005, Berland spent time on the agency side leading public relations and online communications strategies.
"Twitter is a service like no other," Berland said in a statement. "It has and continues to change the world, shaping how we communicate and connect, how we're entertained, informed and inspired. It represents everything that's relevant at each and every moment—to me, there's nothing more powerful. I'm thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter."