Twitter has hired the former CEO of the programmatic ad-tech firm Turn Inc. as its new general manager of revenue product
Bruce Falck, who left Turn in April after it was acquired by Amobee, will join Twitter at a time when the company is making a number of changes its revenue department as it looks to grow revenue fast enough to please investors. Twitter has spent the past six months looking for someone to fill the new role at Twitter.
“I am very excited to be joining Twitter, one of the most important companies of our time,” Falck said in a statement. “The team has made great strides in renewing their focus on products that are both valuable and differentiated for consumers and advertisers, and I am thrilled to have the chance to build on this momentum.”
Prior to joining Turn, Falck served as chief operating officer of BrightRoll, a programmatic video ads platform that Yahoo acquired in 2014 for $640 million. Before that, he spent eight years at Google, where he helped build out the company’s advertising business, working on products such as Google Display Network, DoubleClick Bid Manager and Google’s Advertising Exchange.
While Twitter had several disappointing quarterly earnings, the first quarter results it reported last month were better than some analysts expected, with advertising revenue in the first three months of the year totaling $548 million.
In his new role, Falck will likely continue working with Singtel-owned Amobee, a key advertising partner with Twitter and most of the other major social networks.
“Bruce is an awesome leader and was really admired by the team,” said Jonathan Gardner, vp communications at Amobee. “He led quite a turnaround of our company and really energized our culture. In 18 months, he streamlined costs, built on core engineering strengths, and revitalized our brand, position in the marketplace and client relationships.”
Falck isn’t the only executive joining Twitter. Earlier this week, Twitter co-founder Biz Stone announced he’s rejoining the company in a few weeks to help “guide company culture.”