Twitter has hired the former CEO of the programmatic ad-tech firm Turn Inc. as its new general manager of revenue product
Bruce Falck, who left Turn in April after it was acquired by Amobee, will join Twitter at a time when the company is making a number of changes its revenue department as it looks to grow revenue fast enough to please investors. Twitter has spent the past six months looking for someone to fill the new role at Twitter.
“I am very excited to be joining Twitter, one of the most important companies of our time,” Falck said in a statement.
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