Twitter And The Future Of Social TV

How big? As the second screen becomes more and more important (and significant) for TV networks – upwards of 80 percent of U.S. viewers have used smartphones or other portable devices while watching TV – Twitter has aggressively positioned itself to take full advantage, both from the cross-correlation of eyeballs, and to scoop up as many marketing dollars as possible.

Join John Wooden, Director Strategy and Production at CONAN, Cait Hood, VP of Social Media at Fox Broadcasting, Robert Hayes, Executive Vice President, Digital Media at NBC Entertainment and others at Lost