Twitter Firehose Adds Fuel to Salesforce's Social Play

Radian6 analyzing 400 million-plus tweets daily

Salesforce isn't playing around when it comes to social. Just over a week after announcing that it's buying social marketing software company Buddy Media, the CRM giant inked a deal with Twitter to funnel the social network's firehose of 400 million-plus daily tweets into its social analytics arm Salesforce Radian6.

The deal means that Radian6 will be able to analyze all the public tweets posted so that Salesforce's more than 100,000 customers can keep an eye on what folks are saying about them.

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