How Much Time do Marketers Spend Planning #Twitter and #Facebook Content?

One in five U.S. marketing executives create their Twitter content on the same day of publication, reveals a new study.

Percolate surveyed the length of time that marketers plan ahead their social media content, and found that 22 percent worked day-to-day on Twitter, compared to 14 percent who did the same on Facebook.

Very few marketers worked a day in advance (just 7 percent for Twitter).

On the other end of the scale, 25 percent worked a month or more in advance on Facebook, compared to 16 percent for Twitter content.

(Source: eMarketer.)