In a recent blog post, Twitter revealed that experimentation is even more common than users, or the media, might think.
In order to fine-tune new features or test tweaks, Twitter announced that “It’s rare for a day to go by when we’re not releasing at least one experiment.”
What does all that testing mean for you as a user?
You may see certain features on Twitter.com or Twitter mobile that a friend of yours has never seen before, as trials are often done with small subsets of the entire Twitter user base; you may also experience a test run of something that ends up never being released.
Moreover, many changes Twitter tests are “under-the-hood,” invisible to users.
Twitter also stated that its engineers are able to run tests more frequently because they’ve built a more robust experimentation framework. Why?
“Ultimately, our goal is to learn and keep making the product better.”
Recent Twitter feature tests we’ve picked up on AllTwitter: