Twitter Engineers Flag Gender-Specific Posts, and Some Are Doozies
Twitter introduced targeted advertising based on user's gender yesterday, as reported on All Twitter. The company thinks it can figure out who's male and who's female, based on the name linked to an account, who the user follows, and, suggested in a tweetby a data scientist who worked on the project, what s/he tweets. But the list of tweets meant to show off Twitter's success pointed out some of the sadder aspects of human nature.
Twitter introduced targeted advertising based on user’s gender yesterday, as reported on All Twitter. The company thinks it can figure out who’s male and who’s female, based on the name linked to an account, who the user follows, and — suggested in a tweet by a data scientist who worked on the project — what s/he tweets. But the list of tweets meant to show off Twitter’s success pointed out some of the sadder aspects of human nature.
Edward Chen listed real tweets that help differentiate women from men, and nobody came out looking good.
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