Another day, another Twitter deal for live-streaming video, and this one is for eSports.
Twitter reached an agreement with ELEAGUE, a professional eSports organization formed by Turner Sports and WME | IMG, to provide live-streaming coverage of the semifinals and championship featuring Valve gaming title Counter-Strike: Global Offensive.
The competitions will take place Friday and Saturday at the Cobb Energy Performing Arts Centre in Atlanta, starting at 5 p.m. ET Friday.
In addition to the live streaming, the @EL Twitter account will offer real-time highlights, GIFs, memes, statistics, score updates, Periscope content featuring ELEAGUE on-air talent and behind-the-scenes footage with players.
Twitter chief financial officer Anthony Noto said in a release announcing the pact:
eSports fans go to Twitter to see and talk about what is happening now in competitive gaming. Gamers are one of the largest and most engaged audiences on Twitter, and we are thrilled to partner with Turner and WME | IMG to bring them the live content from ELEAGUE and Twitter commentary they are already looking for, all on one screen.
ELEAGUE general manager and Turner Sports vice president of eSports Christina Alejandre added:
Twitter is the native social platform for eSports, and this partnership provides our passionate fans with an additional opportunity to consume ELEAGUE content as we reach the pinnacle of our first season. We’re excited for our first ELEAGUE championship and look forward to offering these content experiences to our high-engaged fan base.
eSports fans: Are you excited?