Twitter is making it a lot easier for people to communicate with verified accounts, like brands or celebrities.
The Next Web reports that Twitter has changed its Direct Message requirements, making it possible for verified accounts to receive messages from users without having to go through the process of first following the user, asking for a direct message, then unfollowing the user after the messaging has ended.
Twitter hasn’t announced whether the changes will be rolling out for all of its users. Indian mobile operator Tata DOCOMO was one of the first official accounts to alert customers to the changes, tweeting, “Now to DM us all you need to do is follow @tatadocomo. No need for us to follow you first. Tested and its working.”
The new rules could come in handy for brand reps that handle customer service issues over Twitter. And if certain verified accounts (like those belonging to celebrities) don’t necessarily want a flood of incoming messages, Twitter is giving them the option to disable the feature.