Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”

Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”

Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized.

Lee offered details on two of the most prominent new features, custom filtering and custom metrics:

We’ll be adding new features in Ads Manager over the next couple of months. One of the features we think you’ll find most useful is custom filtering, which enhances control of your dashboard view.

Use custom filters to more quickly find your campaigns, ad groups or even ads. Everyone who has access to your ad account can save filters for their own use.

If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. Through custom metrics, you can create multiple presets to quickly view different reports in the dashboard.

Once you’ve customized Ads Manager, the export will match the columns and rows you see in the dashboard, so you can spend less time building reports. This means you can export only the data you need.

Lee added that more advertisers are gaining access to the beta-test, and once they gain that access, ads manager will become their default campaign dashboards. Delivery, spend and performance of existing ads will be unaffected, and those that wish to return to their default dashboards can do so at any time.

Twitter advertisers: What do you think?