During a press conference at its new headquarters in San Francisco, Twitter CEO Dick Costolo and co-founder Jack Dorsey today unveiled a brand new Twitter.com.
The website and all apps have undergone a complete redesign: content has been moved, photos and videos will now be embedded, and each tweet is given a fuller context. Check out more details and screenshots below.
Search Engine Land live blogged the unveiling of the new redesign. Costolo and Dorsey explained that the new Twitter.com and its official apps are a “conceptual redesign”, not just a physical one. The “new Twitter is just the foundation that will enable us to innovate really quickly across all of our platforms,” says Costolo.
AllThingsD reports that “new Twitter” is supposed to be 500 percent faster than Twitter was a few months ago, but that the pair was very clear in explaining that it is not a new feature or product – just a redesign to improve content and its context.
So how does this redesign look?
Upon first glance at the screenshots and description, it looks like everything is different. The first thing you’re probably notice is that the homepage now features the profile information on the left side and the timeline on the right – flipped from their current positions.
The home timeline has been expanded to include additional information about each tweet when you click on it, and features embedded photos and videos.
The top navigation bar has become more important, and features a “Home” button, “@ Connect” button and “# Discover” button.
Aside from the previously mentioned home page, those who have early access to the redesign will notice that the “@ Connect” tab is a compilation of all @mentions, @replies, follows, retweets and favorites that you have received, similar to the current “@username” tab on Twitter.com.
Possibly the freshest conceptual feature of the redesign is the final tab, “# Discover.”
Here, Twitter explains that:
“…you’ll see results reflecting your interests—based on your current location, what you follow and what’s happening in the world. As you use Twitter more, Discover gets even better at serving up more content just for you.”
Twitter has also included a “me” section, which is “your opportunity to introduce yourself to the world.” It appears to be an expanded profile, which show off favorites, lists, followers and multimedia more prominently than before. Keep your eye on this section, as you can bet brands will be extremely interested in exploring the opportunities a more robust profile offers.
The redesign will remain consistent across all of Twitter’s official apps, including Android and iPhone, so that users experience a similar interface.
Twitter has put together a page explaining all of the changes at fly.twitter.com.
As with most changes at Twitter, the new redesign will be available to a small group of users initially, and will be rolled out to everyone over the coming weeks and months.