61% Of Decision Makers Use Twitter As A Business And Marketing Tool [STUDY]

New research by CNBC has revealed that the use of Twitter amongst business leaders and decision makers has almost doubled in a year.

The survey, which polled a sample of European executives in how they use social media platforms and technology, observed that the use of Twitter as a business and marketing tool is up to 61%, versus 31% just 12 months ago.

61% of those polled also believe that social networking has changed the way that business is done.

While Facebook remains the most popular social network amongst all users, it’s losing favour in the business world, with the number of senior executives with accounts decreasing from 81% to 71% year-on-year.

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