Twitter CFO Doesn't Understand How Twitter Works

(Source: Brian Ach/Getty Images) 

In most cases, the surest sign of excellent internal communications is a team’s ability to fully advocate for and support the brand in any situation.

Do people from Disney have a hard time discussing magic? Do employees of any sports team hesitate to talk up their players? No, because they are acolytes, brand champions and, perhaps, consumers of the Kool-Aid.

You’d think a company like Twitter — which is all about communications — would be on top of its own messaging efforts.