A few days ago, Coca-Cola used its Super Bowl commercial to create awareness about cyberbullying — a cause we believe needs a big-time advocate like the beverage behemoth. Today, one of the primary platforms for trolls is in the news because of that very thing.
Twitter CEO Dick Costolo wrote in an internal memo, obtained by The Verge, about the negative effect trolls have on Twitter’s business. In short, they’re not helping:
“We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years. It’s no secret and the rest of the world talks about it every day. We lose core user after core user by not addressing simple trolling issues that they face every day.”
It’s nice to see the lead tweeter offer some snark. In fact, it’s almost welcomed; however, Twitter can be a dank, miserable place when those cybernetic cowards hide behind anonymous avatars and misleading bios; just ask Lindy West.
Trolls really should be exterminated, but victims of said shots fired have no recourse because Twitter has never been big on defending its own users. And whatever catalyst brought Costolo to admit something that all 260 million Twitter users already knew, he’s saying it with clinched teeth:
“I’m frankly ashamed of how poorly we’ve dealt with this issue during my tenure as CEO. It’s absurd. There’s no excuse for it. I take full responsibility for not being more aggressive on this front. It’s nobody else’s fault but mine, and it’s embarrassing.
We’re going to start kicking these people off right and left and making sure that when they issue their ridiculous attacks, nobody hears them.”
#PRWin for the stance, Mr. Costolo. #PRFail for the time it took to come to that realization. Advantage: Push.