The holiday shopping season is coming on fast, and Twitter teamed up with Brandwatch and Cheddar to share insights on what’s hot and what’s not.
The social network said in a blog post that there were more than 80 million tweets related to the holidays between July 2016 and January 2017.
Brandwatch will help Twitter sort through holiday-related tweets with a focus on those that demonstrate purchase intent, while Cheddar will help present those insights through the Cheddar #HolidayIsHappening News Desk.
Twitter offered more details on the insights it will focus on: “We will be sharing these insights as quickly as the conversations are unfolding on Twitter, uncovering trends found on holiday shopping behavior and offering brands ways to hone in on these behaviors for a successful holiday season on Twitter.
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