Twitter, Bloomberg TV Ink Live-Streaming Pact

Twitter’s flurry of live-video-streaming deals continued, with Bloomberg TV the latest to climb aboard.

Twitter’s flurry of live-video-streaming deals continued, with Bloomberg TV the latest to climb aboard.

The social network and the business channel announced Tuesday that three Bloomberg TV shows will be live-streamed via Twitter, along with its markets coverage.

The announcement of the partnership with Bloomberg TV follows Twitter’s agreement with CBS News to live-stream its coverage of the Republican National Convention and Democratic National Convention, which was revealed Monday, as well as recent high-profile live-streaming pacts with the Wimbledon Championships tennis tournament and the National Football League.

The three Bloomberg TV shows that will kick off the partnership are:

  • Bloomberg West, the network’s flagship technology program, which is hosted by Emily Chang and airs live from San Francisco Monday through Friday from 6 p.m. to 7 p.m. ET.
  • What’d You Miss?, featuring Joe Weisenthal’s take on the most important stories from the global financial markets, at the close of the trading day Monday through Friday (4 p.m. to 5 p.m. ET).
  • With All Due Respect, Monday through Friday from 5 p.m. to 6 p.m. ET, featuring election analysis by political journalists Mark Halperin and John Heilemann.

Twitter chief financial officer Anthony Noto said in a release announcing the partnership:

Twitter is one of the fastest ways to find out what’s happening in global business and financial markets and to engage in the live commentary about it. Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance, combined with the live commentary on the underlying drivers and implications.

Bloomberg Media CEO Justin B. Smith added:

We continue to invest aggressively in innovative distribution models in order to deliver the most critical business and financial news and information to our audience of busy, on-the-go, global executives. By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video and offering new and innovative opportunities for our marketing partners.

Readers: What are your thoughts on Twitter’s latest live-video-streaming deal?