One In Five Banks Have Abandoned Their Twitter Accounts [STUDY]

Social media has been a marketing boon for many brands across almost every industry, but simply setting up a Twitter profile or Facebook Page doesn’t guarantee any kind of success. You have to do the work, and you have to do the time.

Still, sometimes even that isn’t enough. Not every brand works well within social media, and smaller businesses are always going to struggle to stand out and build a large, engaged following. For example: banks.

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