Twitter's New Audio Cards Let You Play Music in Your Timeline

Twitter Cards let users extend the size of a tweet (which is otherwise limited to 140 characters) by attaching larger photos, videos, lead generation tools and other media “experiences”. Cards can provide a nice uptick to engagement and clicks, and they’ve had a good overall response from marketers and brands.

This week Twitter announced the Audio Card, which will let users listen to music directly on Twitter.

“With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices,” writes Richard Slatter, product manager at Twitter.