Twitter Apologizes For Using Real Users' Fake Tweets In Its Advertising Announcement
Twitter issued a mea culpa yesterday for a slip-up that many didn’t realize had even happened.
In a blog post announcing the general availability of its Twitter TV Ad Targeting service, Twitter adopted three real Twitter users’ handles and attributed fake tweets to each of them. Needless to say, the users were not pleased.
As SFGate first discovered, Twitter created the following bogus tweets as examples of how brands that use Twitter TV Ad Targeting can follow the second-screen conversation around their TV spots:
“What is the song in the new @barristabar commercial? I love it!!”, from user @Neil_Gottlieb.
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