Twitter Announces Polls, Native Video Ads, More Developer Tools at #TwitterFlight

Twitter made several announcements at its second Twitter Flight conference Wednesday morning in San Francisco, including a poll format for desktop and mobile, Twitter for Mac, native video ads and deeper tools for developers. But before the announcements, newly re-minted CEO Jack Dorsey talked about his vision for the platform, apologizing to the developer community: We want to reset our relationship (with developers). We want to make sure that we are learning, that we are listening and that we are rebooting. That's what today represents. We want to make sure that we have a great relationship with our developers, that we have an open, honest and transparent relationship, and that we are fulfilling and serving every one of your needs. Twitter is truly unique in that it is a brand, a bird, a logo, that pretty much everyone on the planet has seen at one point in their life. Most importantly, it stands for something. Twitter stands for freedom of expression. We will not rest until that is recognized as a global human right. Twitter stands for speaking truth to power. Dorsey said that people can recommend ways to improve Twitter by tweeting platform improvement ideas with the hashtag #HelloWorld. Twitter has also made a bunch of product announcements: Twitter Polls Product manager Todd Sherman blogged about Twitter Polls, which start rolling out today for mobile and desktop: If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard. Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1 — Twitter (@twitter) October 21, 2015 Twitter has tested poll products, but now it is officially rolling out this format. Twitter's senior director of its developer platform, Jeff Seibert, said that the traditional polling method of favorite/retweet is obtuse and not really the best way to gain insight. Now, on mobile and desktop, including a two-option poll is a feature. Twitter polls are live for 24 hours, then closed. Native Video Ads Our native video solution empowers any developer to monetize with native video ads just like those on Twitter https://t.co/ywy3aqYyM4 — Twitter Flight (@Flight) October 21, 2015 Audience Insights With Audience Insights, you can now take your understanding of who’s using your app to a whole new level. https://t.co/br8EgykLI8 — Twitter Flight (@Flight) October 21, 2015 Unity Support, Enhanced Tweet Composer for Native Apps Two of the bigger announcements for developers are within Twitter Kit. Now Twitter Kit includes Unity support beta and a better tweet composer for native apps. Engineer Chase Latta blogged about these developments: In listening to your feedback, we knew we wanted to help even more developers leverage the power of Twitter. One of those ways is by driving organic growth. Currently, with Twitter Kit, you can empower people who use your app to share interesting things they’ve done within your app. When they share, their followers see it and learn about your app. For game developers, integrating Twitter into the experience — where people can share their achievements in real time — can be a huge opportunity to drive organic growth. Here's a look at the tweet composer: Reader: Which new Twitter tool are you most excited about? Top image courtesy of Taylor Layne Photography for Twitter, Inc.

Social Pro Daily

Twitter Announces Polls, Native Video Ads, More Developer Tools at #TwitterFlight

Twitter made several announcements at its second Twitter Flight conference Wednesday morning in San Francisco, including a poll format, Twitter for Mac, native video ads and deeper tools for developers.

Justin Lafferty

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