Twitter Analytics Are Now Available to Everyone (And Here's the Top Metric You Should Watch)

Twitter revamped its new analytics dashboard back in early July but the update, useful as it was, was only available for Twitter advertisers and those with verified accounts.

Good news: yesterday, analytics.twitter.com opened its doors to everyone, which means you can finally see just how well (or poorly) your tweets are doing.

For me, the most useful part of the analytics dashboard is the Tweet Activity section. In here you can see a chart that shows your tweet impressions over the past 28 days, plus tweet-by-tweet metrics that reveal impressions, engagement and engagement rate for each post.

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