Introducing Twitter Amplify, An In-Stream, Real-Time Video Product
During an Internet Week presentation, Twitter CEO Dick Costolo introduced Twitter Amplify, a new video content promotion tool that capitalizes on existent Twitter video partnerships with brands like the NBA, ESPN, and Fox.
Initial partners for Twitter Amplify include BBC America, FOX, Fuse, The Weather Channel, A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine, NCM, PGA Tour, The Audience, Time Inc., Vevo, Vice, Variety, and Warner Music Group.
The product allows these media companies to push small video clips on Twitter — think sports highlights or storm footage — out to followers, accompanied by a brief pre-roll or post-roll video ad.
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