Twitter enhanced its implementation of Google AMP (Accelerated Mobile Pages) to give publishers access to article analytics.
- Ping the original article URL in the background in order to allow article analytics services to record the view.
- Pass query arguments from the original article redirect into the AMP runtime, so publishers can also consume them using the amp-analytics component.
- Pings to original articles are annotated as coming from Twitter, so publishers can better understand the origin of the traffic and distinguish it from organic views.
Ward wrote: “We like AMP because its design encourages performant web publishing techniques and produces an optimized mobile-centric display for articles. Unlike ‘reader mode’ features that we’ve also experimented with, AMP gives you creative control over how your content is presented, ensuring that web content remains vibrant, varied and expressive. It also gives you control over whether to use the technology at all. Finally, it natively supports existing advertising platforms, optimized for performance.”