Publishers Sharing AMP Articles on Twitter Can Now Access Analytics

Pings to original articles are annotated as coming from the social network

Twitter enhanced its implementation of Google AMP (Accelerated Mobile Pages) to give publishers access to article analytics.

Twitter product manager Ben Ward announced in a blog post that when the social network loads AMP versions of articles, it will now:

  • Ping the original article URL in the background in order to allow article analytics services to record the view.
  • Pass query arguments from the original article redirect into the AMP runtime, so publishers can also consume them using the amp-analytics component.
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