Twitter Adds New Features as It Experiments With Sponsored Live Video

Marian Hill concert shows new functionality

Twitter is experimenting with new ways to get people to tune in to live video.

At its NewFronts event earlier this month, the company announced a deal with Live Nation to livestream concerts exclusively on the microblogging site starting with the Zac Brown Band on May 13. Twitter will stream its second concert at 8 p.m. ET tonight with songwriting duo Marian Hill in a broadcast sponsored by T-Mobile.

To promote the concert, Twitter is experimenting with a few new features within tweets.

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