Around 40 percent of all registered Twitter users do not tweet, and approximately 2-3 times its 271 million active users – somewhere between 540 to 710 million people – view Twitter content across the web but do not login.
That might be a problem for some companies. But Adam Bain, president of global revenue and partnerships at Twitter and considered by many as CEO Dick Costolo’s second in command, is fine with that.
“Things that happen on Twitter don’t just stay on Twitter,” said Bain in an interview with CNBC earlier today. “They get distributed throughout the world.”
“It’s actually something we’re happy to support. If anything we need to make it clear that you can use Twitter without tweeting.”
Bain noted Twitter was eyeing the Asia-Pacific region as a high potential area for expansion.
“Growth is incredibly strong. In Q2 our non-US advertising growth was 168 percent year over year. APAC is our largest and our fastest growing region. There is incredible opportunity in the region,” he said.