Facebook wasn’t the only social network forced to re-examine categories available for ad targeting.
Brian Patrick Byrne of The Daily Beast reported Saturday that advertisers on Twitter were able to target users who were “interested” in derogatory terms such as “n___er,” “wetback” and “Nazi,” adding that the social network’s ads interface turned up 14.5 million, 26.3 million and 18.6 million users, respectively, for those terms.
A Twitter spokesperson told Byrne, “We determined that these few campaigns were able to go through because of a bug that we have now fixed.
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