Twitter Ad Revenue Poised to Explode to $150 Million in 2011
Although less than a year old, Twitter’s advertising platform – its Promoted Products suite – is expected to see massive growth in 2011. eMarketer reports that Twitter will see $150 million in ad revenue this year, which is significantly higher than the $45 million it made in 2010.
Twitter rolled out its Promoted Products, which include Promoted Tweets, Promoted Trends and Promoted Accounts, starting April 2010. By October, the company had a complete offering of advertising solutions for potential advertisers interested in amplifying their Twitter presence and reaching the nearly 200 million accounts currently registered.
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