Twitter Acquires TV Analytics Provider Trendrr
Another link in the daisy chain between Twitter and TV: Twitter has acquired New York-based Trendrr, which provides TV networks, publishers, and media agencies with tools to track social TV engagement.
Trendrr CEO Mark Ghuneim wrote in a statement,
“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world.
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