Twitter Acquires Niche, A Platform for Vine Video Creators
Twitter announced Wednesday that it has acquired Niche, a discovery platform of content creators on Vine
Twitter announced Wednesday that it has acquired Niche, a discovery platform of content creators on Vine (also owned by Twitter).
According to Business Insider, the price tag for the acquisition was roughly $50 million in cash and stock.
Twitter announced the purchase on its blog:
As more users and creators use different products as a way to share what’s happening in their world, brands are also looking to partner with those individuals in hopes of generating moments that resonate with the people they are trying to reach.
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