Twinkies Wants a Buyer to Believe They're Kind Of Healthy
They have a study to prove it.
When you think of Twinkies, you think of a lot of things-sugar, snacks, longevity-but perhaps healthy isn’t one of them. The brand would like to change that with a pitch it’s making to prospective buyers that illustrates how the cakes are better for you than the alternatives. Hostess’ owners are trying to sell the company for $2 billion.
According to sales materials the New York Post has seen, “Hostess compares its cream-filled cake to both Kind and Clif brand energy bars, along with Snickers and Twix candy bars and a Starbucks scone.”
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