A new "edgy," nearly two-minute spot for Christian Dior Homme is what branded video on YouTube is all about. It's long, a little weird, has some brief nudity, stars vampire Robert Pattinson and features Led Zeppelin's Whole Lotta Love. That combo was enough to put the short film at the top of the VideoWatch/VidIQ weekly ranking for branded videos, as the Dior clip generated close to 6 million views last week while inspiring more than 7,000 tweets.
Also of note on the chart: a provocative long-form spot featuring dancing girls in Amsterdam's Red Light District for an anti-trafficking group Stop the Traffik, as well as four smartphone ads. Check it out:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.