Twenty Percent of Tweets Contain "Requests for Product Information or Responses to the Requests"
How often are products mentioned on Twitter? New research from Penn State University shows that twenty percent of Tweets “contained product information in the form of asking and providing, thus giving companies a “rich source” of information concerning issues and questions that customers have regarding their products.” The researchers examined 500,000 Tweets for the study.
Despite all the trolling one may see on Twitter, not all of the mentions were negative. “A lot of the brand comments were positive…There are some good products out there, or at least products that people are happy with,” said Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology (IST) at Penn State.
[h/t Mashable]
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in