Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]
Shocker to no one: tweets with photos are more engaging.
The question is just how much better those tweets perform against text-only tweets, and in what circumstances.
Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.
SHIFT worked with a CPG client to plan and execute a six-week promoted tweets campaign using SHIFT Media Manager, alternating between photo tweets and text-only tweets. Budgets were evenly distributed and targeting criteria were kept identical.
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