More Tweets = Higher Ratings For TV Shows [STUDY]
Late last year, Nielsen announced that it would be teaming up with Twitter to create a new metric based entirely on tweet data.
Under the agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.
Good thing: it seems that the close relationship between Twitter and TV is stronger than ever. A new study reveals that more Twitter chatter actually correlates to higher television ratings.
By analyzing tweets about live TV, Nielsen and SocialGuide, the team behind the first Twitter TV audience engagement & analytics tool, found that Twitter is one of just three statistically significant variables to influence ratings.
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