TweetItForward: Doing Good Personally and Socially

Get an envelope with $500 in cash wrapped in a social incentive to do something with it that makes a difference. Take action based on one’s own definition of “difference” and then write about it.Piece of cake, right?If only.

Nicole Mastrangelo, Neil Glassman, Cary Chessick
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Under ordinary circumstances, I’m not a facile writer. I’ve gotten quite used to staring at a few disjoint sentences on my screen waiting for inspiration.

My difficulty writing this post was compounded by two factors that guaranteed I’d have writer’s block. Bad writer’s block. The first is a sense of obligation. Not that having to do something is inherently bad, but it has a way of freezing my fingers. The second is writing about writers. Though I’ve been told I write well, I have deep envy for great writers and fear they will judge my writing poorly.

Perhaps I best start at the beginning. Before the blood gushed out of my left hand. It started with an envelope with $500 in cash.

Another day, another social media conference

Carrie Kerpen and Dave Kerpen invited me to attend their Likeable University on June 6. With more than a bit of tweeting, I shared the knowledge and diversity of the speakers and participants. The formal program concluded with a keynote from Cary Chessick, CEO of Restaurant.com.

Those of us in social media hear daily about the importance of transparency and honesty. In his keynote [full video here], Cary revealed not just his life story, but the emotions and motivations that brought him to this point in his life. He shared successes and failures, as well as how helping others is a profound part of his daily activities. I’d never before met someone who shared so deeply with a room full of strangers.

Then came a surprise finish. From the Restaurant.com press release:

Restaurant.com CEO Cary Chessick gave away $20,000 in cash to 40 random attendees at a social media conference. Chessick’s celebration, called TweetItForward, was unveiled during Internet Week New York at the inaugural Likeable U: The Social Media Movement, attended by thought leaders and industry experts. He shared his experiences about the value in the gift of giving before each randomly chosen guest was presented with $500.

The concept of “pay it forward” is rooted in the idea of helping others without expectation of anything in return, and Chessick’s celebration is the social media version. He and his wife donated personal money for the giving effort.

“I’ve been fortunate to experience the gift of giving,” said Chessick. “It’s my belief that a simple act of giving can change a life, alter a person’s path and create new social connections. It can bring together friends and family in a way that is unique, and ultimately increase happiness in both the giver and the gift recipient.”

Chessick passed out envelopes to 40 unsuspecting attendees at the conference. The envelopes contained one $100 bill, four $50 bills, five $20 bills and ten $10 bills for a total of $500 per attendee.

Chessick’s surprise $20,000 gift to 40 people was without any ground rules or restrictions. His message to the conference attendees dealt only with achieving happiness and impacting the lives of others in a positive way. The fortunate 40 were thrilled with the unexpected gift and all the possibilities.

“I was just shell-shocked. I was holding the envelope and then I put it down on my desk at home,” said Neil Glassman, a marketing strategist. “I don’t know if I should operate impulsively or just give it some thought for a few days about how I want to pass that goodness along.”

Yeah, the press release continues with other quotes, but mine was first. And I was in the recap video.

 

Random acts of kindness towards strangers.

How cool is that?

After a few days, I tossed ideas around in my head as the envelope of cash stared at me from its place on my desk. Then I got a phone call from my friend, Cynthia Heimel.

As a fan of her books and magazine columns, I knew Cynthia long before she knew me. I friended her on Facebook when I returned to the city in the summer of 2007 after my Diaspora. She friended me back, we started corresponding and our friendship clicked. We met a couple of years later when she was visiting New York and — beyond her writing — she’s a treasure.

Cynthia called to tell me her old Mac Mini was giving up the ghost. Notorious for overheating, it would shut down every few minutes. Sometimes, an ice pack could keep it going long enough for Cynthia to write productively. Writing is important to her. Illness hampered her writing for a number of years and now she is poised to publish. How could she write, though, without a computer and without the money to buy a new one?

A few more phone calls and it was decided. I would use my cash from Cary towards a new Mac Mini and make up the difference out of pocket. Cynthia would come to New York with her old computer so I could transfer her files, update the software, etc. I’ve been working with Macs for years. How hard could that be?

First, though, Cynthia had to get to New York. Some things (don’t ask) got in the way of that happening quickly, but she arrived with computer in tow at the end of July.

Cynthia’s old computer appeared to be possessed. While it occasionally operated for her at home, it rarely did so for me. The ice pack trick did not work. Nor did several other ideas I pulled from my Mr. FixIt repertoire and Google searches. I pulled an all-nighter, but made no progress.

On the second day, I yanked the cover off the old computer to see if I could work around the overheating problem. No luck. At about 2:30am on the second night, I decided to poke into the guts one more time to see if I could clear whatever was blocking the airflow. As I was putting the cover back on, a sharp edge sliced my hand. It was one of those clean deep cuts, a paper cut on steroids. Fortunately, after about 20 minutes, the bleeding stopped.

I went back to my workstation, connected the computer and it ran like a top. I passed out hoping that Cynthia’s files would successfully transfer to her new computer by the time I woke a few short hours later.

The demon was satisfied

My alarm went off at 5:30am and I saw that the files had transferred. A few more hours of noodling and everything was as it needed to be. Well, almost everything. Unfortunately, Cynthia’s external hard drive, containing her music and video collection, took its turn at being recalcitrant. I’m still trying to defibrillate it.

So, after the investment of the TweetItForward money, a few hundred bucks of my own, a couple of long days and some gauze pads, Cynthia was on her way home with her ne computer to write. I look forward to receiving snippets from her each week as her way of “tweeting me back.”

TweetItForward: The epilogue

Cary — If you do something like this again, ignore the horrified look on my face and count me in. Who knows? Perhaps next time, it will cure my writer’s block.

The social movement Cary started is open to all. You can participate in TweetItFoward on the Twitter handle @Forward and hashtag #TweetItForward. There’s also a Facebook Group — send me an email and I’ll show you the way in.

 

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.