Tweeting Bra Wants to Help You Remember Breast Exams

Breasts are supremely popular, both to those who own them and most of those who don’t. To protect our well-loved breasts from breast cancer, women and men should do regular self-exams, but most of us will inevitably forget. The solution? A tweeting bra!

The bra is part of an ad campaign from Nestle Fitness so it’s not for commercial sale, but the electronic bra is real, the Greek tweets are real, and there’s a real person behind the breasts: Maria Bacodimou.