Car Dealer Betting Big On Tweet-Inspired Super Bowl Commercial
Did you participate in Jimmy Fallon’s Twitter #SteerTheScript challenge last month where he asked people to tweet him script ideas for a new Lincoln commercial?
If so, you may see your tweet come to life in the end product: A Super Bowl commercial with a $3.8 million dollar price tag.
The crowd-sourced Twitter script has created a new Lincoln MKZ commercial. According to USA Today, 30 seconds of the one-minute ad will focus on “five dramatized tweets from real people.”
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