TV on the...TV

A lot of their people, like any firm, have a variety of creative side projects. But they've managed to corral everyone back, for awhile at least, for this year's terrific OptiTV. The first series of spots came out in May. Now they've just released a new batch.

If you live in Chicago, work in design, advertising, or television, and have never been to the annual Optimus block party, you’re completely nuts. Once a Summer, this swanky, three story post-house opens their doors up, blocks off their street corner, buys up every case of beer in the entire city, and invites a thousand of their closest friends (half of which, I think, are people that just happened to wander by and decided to stop in).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in