TV Guide Adds Bureau Chief, Brand Partnerships Exec

Hires from Xfinity.com and iHeartRadio.

TV Guide has named Jim Halterman West Coast bureau chief and Christine Petrillo vp, brand partnerships.

Halterman most recently served as an editor for Xfinity.com and TVFanatic.com. Previously he worked for Variety, Mashable and more.

Petrillo most recently served as iHeartMedia’s director of branded entertainment sales.

“Jim not only brings a deep enthusiasm for TV with him to the magazine, but he brings it with him wherever he goes,” said TV Guide president Paul Turcotte, in a statement. “As a longstanding and respected member of the television journalism community, we know we can look to Jim to be an energetic and informed presence for us on the west coast. Christine’s incredible track record and decades of experience will help us generate creative and meaningful partnerships with brands wanting to reach the engaged TV Guide Magazine reader.”