Turner Sports, Speed Channel Team Up on NASCAR on Speed

Turner Sports reached a deal with a cable network outside of its stable, teaming up with News Corp.’s Speed Channel to launch Web-video channel NASCAR on Speed, Mediaweek reported.

NASCAR on Speed will be branded as Speed Channel and feature talent from the auto-racing network, even though Turner’s TBS and TNT cover NASCAR events.

According to Mediaweek, series on NASCAR on Speed will include Speed’s Race & Chase Preview, in which current NASCAR drivers including Michael Waltrip and Greg Biffle preview the next race, and post-race analysis show Lane Fan Finish.

NASCAR.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in