Turner Sports, Speed Channel Team Up on NASCAR on Speed

NASCAROnSpeedLogo.jpgTurner Sports reached a deal with a cable network outside of its stable, teaming up with News Corp.’s Speed Channel to launch Web-video channel NASCAR on Speed, Mediaweek reported.

NASCAR on Speed will be branded as Speed Channel and feature talent from the auto-racing network, even though Turner’s TBS and TNT cover NASCAR events.

According to Mediaweek, series on NASCAR on Speed will include Speed’s Race & Chase Preview, in which current NASCAR drivers including Michael Waltrip and Greg Biffle preview the next race, and post-race analysis show Lane Fan Finish.

NASCAR.com senior director of business operations Scott Doyne told Mediaweek:

I’m really looking at this from the standpoint of NASCAR.com. Our goal is to bring the site the best content we can. If that means working with Speed talent, that’s good for everybody.