Turner Broadcasting Signs Yahoo Deal, Sticks it to AOL
It seems that Time Warner CEO Jeff Bewkes, who Silicon Alley Insider says was never a fan of synergy to begin with, has completely abandoned the idea when it comes to AOL. The site reports that Turner Broadcasting, Time Warner’s cable unit, just signed a comprehensive content and advertising deal with Yahoo—AOL’s arch enemy.
As part of the deal, Turner will give Yahoo Sports exclusive content while Yahoo provides sports ad inventory—this will cover the NBA, the PGA, and NASCAR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in