Turner Adds Sales Tool Nexus
The Turner Network is one of the few Web publishers to walk the walk in dealing with ad networks. A year and a half ago, it yanked its inventory from outside ad nets, choosing instead to create its own across its properties.
Now, Turner is rolling out a new tool it hopes will take the best of the automated ad world, such as targeting specific audiences, and combining it with the type of high-quality content integrations that media owners like Turner lean on as their marketplace differentiator.
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