Tupperware Brands is looking to seal in some fresh online content and interaction with the relaunch of its Chain of Confidence Facebook page and online forum and community, celebrating the event with the Confide + Conquer concert May 25 at the Highline Ballroom in New York, headlined by Grammy Award–winning artist Kelly Clarkson.
Chain of Confidence is an online forum aimed at letting women share stories and advice and connect with other women, and the company said it will donate $1 to the Boys & Girls Clubs of America for each of the first 25,000 likes the page receives.
Tupperware Brands chairman and CEO Rick Goings said:
Tupperware is passionate about changing women’s lives. While this is something that we have been practicing for decades, we are now encouraging a broader audience to participate in this global movement.