KPCC Interviews Tupac FourSquare Mapper

From Leeds in Northern England, 30-year-old video game PR manager Paul Rayment (pictured) recently chatted with KPCC reporter Ashley Bailey about his surprise at the success of a map he created tracing the notable touchstones of late rapper Tupac Shakur.

FourSquare users can download the map and check in to various Tupac places. Rayment meanwhile has already completed a second such interactive tool, which locks into Jay Z‘s “Empire State of Mind” references. Per Bailey’s report:

The map plots Tupac as he zigzags from his pre-fame days in Baltimore to school in Oakland to his record label in LA, and on to Las Vegas–where someone shot him in 1996 when he was 25-years-old.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in