Tumblr Sponsored Posts Are Now Powered by Yahoo Advertising
At this week's CES, Tumblr CEO and Co-Founder announced enhancements to Tumblr Sponsored Posts, enabling brands to target audiences and measure results.
Before the Yahoo! acquisition, Tumblr Founder and CEO David Karp was quoted saying he and his team were “pretty opposed to advertising.” Karp has since changed his tune, admitting that ads could make Tumblr better and at CES this week, Karp announced that Tumblr sponsored posts will be powered by Yahoo! Advertising.
It seems that advertising did, indeed, make Tumblr better and the Tumblr audience — much like social media audiences in general — seem to have an appetite for more.
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