Tumblr Scanning Images for Branded Content: Should Users be Worried?
Users and tech insiders seem concerned about Tumblr's deal with Ditto to scan images for brand content -- but the practice isn't anything new.
Tumblr has become a go-to platform for sharing dynamic images — the site sees an average of 130 million photo uploads per day. With so many new images, it was only a matter of time until Tumblr began to exploit this resource. Tumblr made a deal with Ditto labs to scan these images for branded content, and some users are up in arms.
Identifying brand content in Tumblr images, when no text, hashtags or other identifiers are present, could be a major boon to brand holders.
“If Coke wants to understand the nature of the conversation [about them on Tumblr] Ditto can sift through and deliver it to Coke,” said T.R.
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