Inside Tumblr's Efforts to Make the Site More Reliable

Last week, Tumblr hit a major milestone: The platform now hosts more than 100 million blogs and gets more than 150 million unique visitors a month. Yet, Tumblr is still something of an enigma: The company hasn't clearly defined how it will make money or fully solved its technical challenges.

Last week, Tumblr hit a major milestone: The platform now hosts more than 100 million blogs and sees more than 150 million unique visitors a month.

Yet, Tumblr is still something of an enigma. The company hasn’t clearly defined how it will make money or fully solved its technical challenges.

It has grown impressively over the last year as it has drawn younger users away from Facebook. It’s currently knocking at the door of Quantcast’s top 20 Web properties.

But, in his presentation

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